To Gamble, Perchance to Grow

I study transformations of returns in the growth-optimal (Kelly) portfolio problem. In the one-safe-one-risky-asset problem, a return transform f universally produces a more conservative portfolio if and only if f is concave and strictly increasing and r/f is convex. As a corollary, I characterize comparative risk aversion for a rationally-inattentive agent: a more risk-averse agent is one who is sufficiently more risk averse in the Pratt (1964) sense.