We investigate the zero-magnetization phase diagram of a spin-1/2 chain with competing ferromagnetic nearest-neighbor and antiferromagnetic next-nearest-neighbor exchange couplings in the strongly interacting regime. Using density matrix renormalization group (DMRG) simulations, we discover two successive commensurate-incommensurate transitions of the non-conformal Pokrovsky-Talapov universality class, occurring (even) at zero magnetic field. The first transition marks the condensation of bound pairs of magnons into a critical phase with central charge , emerging from a gapped period-4 phase. At the second transition, an incommensurate quadrupolar (or nematic) Luttinger liquid forms out of a gapped phase separation state, via the pairwise condensation of domain walls. We argue that both transitions involve the same underlying incommensurate nematic Luttinger liquid, and that the phase can be understood as a coexistence of a conventional (single-magnon type) and quadrupolar (two-magnon type) Luttinger liquids. Our results demonstrate that frustration alone is sufficient to drive continuous commensurate-incommensurate transitions of Mott type and stabilise incommensurate quasi-long-range order without doping.

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