How far apart can the projection of the centroid of a convex body and the centroid of its projection be?

We show that there is a constant $D\approx 0.2016$ such that for every $n$, every convex body $K\subset {\mathbb{R}}^n$, and every hyperplane $H\subset {\mathbb{R}}^n$, the distance between the projection of the centroid of $K$ onto $H$ and the centroid of the projection of $K$ onto $H$ is at most $D$ times the width of $K$ in the direction of the segment connecting the two points. The constant $D$ is asymptotically sharp.