An extension of the $a$-numerical radius on $C^{\ast }$-algebras

Let $a$ be a positive element in a unital $C^{\ast }$-algebra $\mathfrak{A}$. We define a semi-norm on $\mathfrak{A}$, which generalizes the $a$-operator semi-norm and the $a$-numerical radius. We investigate basic properties of this semi-norm and prove inequalities involving it. Further, we derive new upper and lower bounds for the $a$-numerical radii of elements in $\mathfrak{A}$. Some other related results are also discussed.