The law of one price (LOP) broadly asserts that identical financial flows should command the same price. We show that, when properly formulated, LOP is the minimal condition for a well-defined mean-variance portfolio selection framework without degeneracy. Crucially, the paper identifies a new mechanism through which LOP can fail in a continuous-time setting without frictions, namely ‘trading from just before a predictable stopping time’, which surprisingly identifies LOP violations even for continuous price processes. Closing this loophole allows to give a version of the “Fundamental Theorem of Asset Pricing” appropriate in the quadratic context, establishing the equivalence of the economic concept of LOP with the probabilistic property of the existence of a local -martingale state price density. The latter provides unique prices for all square-integrable claims in an extended market and subsequently plays an important role in quadratic hedging and mean-variance portfolio selection. Mathematically, we formulate a novel variant of the uniform boundedness principle for conditionally linear functionals on the module of conditionally square-integrable random variables. We then study the representation of time-consistent families of such functionals in terms of stochastic exponentials of a fixed local martingale.

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