New entropies, black holes, and holographic dark energy

The Bekenstein-Hawking entropy is a cornerstone of horizon thermodynamics but quantum effects correct it, while inequivalent entropies arise also in non-extensive thermodynamics. Reviewing our previous work, we advocate for a new entropy construct that comprises recent and older proposals and satisfies four minimal key properties. The new proposal is then applied to black holes and to holographic dark energy and shown to have the potential to cause early universe inflation or to alleviate the current Hubble tension. We then analyze black hole temperatures and masses consistent with alternative entropies.