Analysing Factors Affecting the Adoption of Ride-Hailing Services (RHS) in India? A Step-Wise LCCA-MCDM Modeling Approach

The study examines heterogeneity in travel behaviour among ride-hailing services (RHS) users by including attitudes, in order to reinforce conventional user-segmentation approaches. Simultaneously, prioritization of ride-hailing specific attributes was carried out to assess how RHS will operate in a sustainable way.