For 0<ρ<1/3 and ρ≤λ≤1−2ρ, let E be the self-similar set generated by the iterated function system Φ={φ1(x)=ρx,φ2(x)=ρx+λ,φ3(x)=ρx+1−ρ}. All contractive similitudes f with f(E)⊂E are characterized: one can find i1,i2,…,in∈{1,2,3} such that f(E)=φi1∘φi2∘⋯∘φin(E).