Enhancing Predictive Accuracy in Pharmaceutical Sales Through An Ensemble Kernel Gaussian Process Regression Approach

This research employs Gaussian Process Regression (GPR) with an ensemble kernel, integrating Exponential Squared, Revised Matérn, and Rational Quadratic kernels to analyze pharmaceutical sales data. Bayesian optimization was used to identify optimal kernel weights: 0.76 for Exponential Squared, 0.21 for Revised Matérn, and 0.13 for Rational Quadratic. The ensemble kernel demonstrated superior performance in predictive accuracy, achieving an $R^2$ score near 1.0, and significantly lower values in Mean Squared Error (MSE), Mean Absolute Error (MAE), and Root Mean Squared Error (RMSE). These findings highlight the efficacy of ensemble kernels in GPR for predictive analytics in complex pharmaceutical sales datasets.