Untersuchung der Wirkung von Data Storytelling auf das Datenverstaendnis von Dashboard-Nutzern

With the increasing use of big data and business analytics, data storytelling has gained popularity as an effective means of communicating analytical insights to audiences to support decision making and improve business performance. However, there is little empirical evidence on the impact of data storytelling on data understanding. This study validates the concept of data storytelling as a construct in terms of its impact on users’ data understanding. Based on empirical data analysis, the results of this study show that data storytelling competence is positively associated with organizational performance, which is partly due to the quality of the decision is conveyed. These results provide a theoretical basis for further investigation of potential antecedents and consequences of data storytelling.