Motivated by growing interest in atomically-thin van der Waals magnetic materials, we present an {\it ab initio} theoretical study of the dependence of their magnetic properties on the electron/hole density induced via the electrical field effect. By focusing on the case of monolayer (a prototypical 2D Ising ferromagnet) and employing a hybrid functional, we first study the dependence of the gap and effective mass on the carrier concentration . We then investigate the robustness of magnetism by studying the dependencies of the exchange couplings and magneto-crystalline anisotropy energy (MAE) on . In agreement with experimental results, we find that magnetism displays a bipolar electrically-tunable character, which is, however, much more robust for hole () rather than electron () doping. Indeed, the MAE vanishes for an electron density , signalling the failure of a localized description based on a Heisenberg-type anisotropic spin Hamiltonian. This is in agreement with the rapid increase of the coupling between fourth-neighbor atoms with increasing electron density.

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