A -submodular function is a generalization of the submodular set function. Many practical applications can be modeled as maximizing a -submodular function, such as multi-cooperative games, sensor placement with type sensors, influence maximization with topics, and feature selection with partitions. In this paper, we provide a unified continuous greedy algorithm for -submodular maximization problem under a down-monotone constraint. Our technique involves relaxing the discrete variables in a continuous space by using the multilinear extension of -submodular function to find a fractional solution, and then rounding it to obtain the feasible solution. Our proposed algorithm runs in polynomial time and can be applied to both the non-monotone and monotone cases. When the objective function is non-monotone, our algorithm achieves an approximation ratio of ; for a monotone -submodular objective function, it achieves an approximation ratio of .

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