On points avoiding measures

We say that an element $x$ of a topological space $X$ avoids measures if for every Borel measure $\mu$ on $X$ if $\mu (\{x\})=0$, then there is an open $U\ni x$ such that $\mu (U)=0$. The negation of this property can viewed as a local version of the property of supporting a strictly positive measure. We study points avoiding measures in the general setting as well as in the context of ${\omega }^{\ast }$, the remainder of Stone-Čech compactification of $\omega$.