Two-sided crossed products

Given two associative algebras A, C and a linear space V together with some linear maps R_1, R_2, R_3, E satisfying some conditions, we define an associative algebra structure on A\otimes V\otimes C called a two-sided crossed product. Particular cases of this construction are the iterated twisted tensor product of algebras and the two-sided crossed product over a quasi-bialgebra.