We study different notions of blow-up of a scheme X along a subscheme Y,
depending on the datum of an embedding of X into an ambient scheme. The two
extremes in this theory are the ordinary blow-up, corresponding to the
identity, and the quasi-symmetric blow-up', corresponding to an embedding into a nonsingular variety M. We prove that this latter blow-up is intrinsic of Y and X, and is universal with respect to the requirement of being embedded as a subscheme of the ordinary blow-up of some ambient space along Y. We consider these notions in the context of the theory of characteristic classes of singular varieties. We prove that if X is a hypersurface in a nonsingular variety and Y is its singularity subscheme’, these two extremes
embody respectively the conormal and characteristic cycles of X. Consequently,
the first carries the essential information computing Chern-Mather classes, and
the second is likewise a carrier for Chern-Schwartz-MacPherson classes. In our
approach, these classes are obtained from Segre class-like invariants, in
precisely the same way as other intrinsic characteristic classes such as those
proposed by William Fulton and by W. Fulton and Kent Johnson.
We also identify a condition on the singularities of a hypersurface under
which the quasi-symmetric blow-up is simply the linear fiber space associated
with a coherent sheaf.

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