Recent calculations of heavy quark cross sections near threshold at
next-to-next-to-leading order have found second-order corrections as large as
first-order ones. We analyse long-distance contributions to the heavy quark
potential in momentum and coordinate space and demonstrate that long-distance
contributions in momentum space are suppressed as . We
then show that the long-distance sensitivity of order
introduced by the Fourier transform to coordinate space cancels to all orders
in perturbation theory with long-distance contributions to the heavy quark pole
mass. This leads us to define a subtraction scheme – the potential subtraction scheme' -- in which large corrections to the heavy quark potential and the potential-subtracted’ quark mass are absent. We compute the two-loop
relation of the potential-subtracted quark mass to the quark
mass. We anticipate that threshold calculations expressed in terms of the
scheme introduced here exhibit improved convergence properties.

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