We discuss some selected topics in rare B decays in the context of the standard model and compare theoretical estimates with available data. Salient features of the perturbative-QCD and power corrections in the decay rate for $B \to X_s + \gamma$ are reviewed and this framework is used to determine the Cabibbo-Kobayashi-Maskawa (CKM) matrix element . We review estimates of the ratio $R_{K^} \equiv \Gamma(B \to K^ + \gamma)/\Gamma(B \to X_s + \gamma)$ in a number of theoretical models, which give a consistent account of this quantity. Issues bearing on the photon energy spectrum in $B \to X_s + \gammaB \to X_d + \gammaB^\pm \to \rho^\pm + \gammaB^{0} \to (\rho^{0}, \omega) + \gamma$ are reviewed with particular emphasis on the long-distance contributions in the exclusive decays. The impending interest in these decays in determining the parameters of the CKM matrix is emphasized. Finally, the semileptonic decays are also discussed in the context of the SM.

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