The supersymmetric model accompanied by the flavour-blind discrete symmetry can succesfully deal with such key problems of SUSY GUTs, as are the gauge hierarchy/doublet-triplet splitting, -problem and flavour problem. The Higgs doublets arise as Goldstone modes of the spontaneously broken {\em accidental} global symmetry of the Higgs superpotential. Their couplings to fermions have peculiarities leading to the consistent picture of the quark and lepton masses and mixing, without invoking any of horizontal symmetry/zero texture concepts. In particular, the only particle that has direct Yukawa coupling with the Higgs doublet is top quark. Other fermion masses appear from the higher order operators, with natural mass hierarchy. Specific mass formulas are also obtained. [On the basis of talks given at the Int. Workshop “Physics from Planck Scale to Electroweak Scale”, Warsaw, Poland, 21-24 September 1994, and at the III Trieste Conference “Recent Developments in the Phenomenology of Particle Physics”, Trieste, Italy, 3-7 October 1994.]

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