We advocate a (Wilson) renormalization-group (RG) treatment of finite-temperature first-order phase transitions, in particular those driven by radiative corrections such as occur in the standard model, and other spontaneously-broken gauge theories. We introduce the scale-dependent coarse-grained free energy which we explicitly calculate, using the Wilson RG and a -expansion, for a scalar toy model that shares many features of the gauged case. As argued by Langer and others, the dynamics of the phase transition are described by with of order the bubble wall thickness, and {\it not} by the usual (RG-improved) finite-temperature effective action which is reproduced by for . We argue that for weakly first-order transitions (such as that in the standard model) the -expansion is necessary to control an inevitable growth of the effective scale-dependent coupling towards the strong-coupling regime, and that diagrammatic resummation techniques are unlikely to be appropriate.

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