Charming penguins in B => K* pi, K (rho,omega,phi) decays

We evaluate the decays B => K* pi, K (rho,omega,phi) adding the long distance charming penguin contributions to the short distance: Tree+Penguin amplitudes. We estimate the imaginary part of the charming penguin by an effective field theory inspired by the Heavy Quark Effective Theory and parameterize its real part. The final results for branching ratios depend on only two real parameters and show a significant role of the charming penguins. The overall agreement with the available experimental data is satisfactory.