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We study optimal payoff choice for an expected utility maximizer under the constraint that their payoff is not allowed to deviate ``too much’’ from a given benchmark. We solve this problem when the deviation is assessed via a Bregman-Wasserstein (BW) divergence, generated by a convex function . Unlike the Wasserstein distance (i.e., when ) the inherent asymmetry of the BW divergence makes it possible to penalize positive deviations different than negative ones. As a main contribution, we provide the optimal payoff in this setting. Numerical examples illustrate that the choice of allow to better align the payoff choice with the objectives of investors.

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