#LaCulturaNonsiFerma: Report on Use and Diffusion of #Hashtags from the Italian Cultural Institutions during the COVID-19 outbreak

This report presents an analysis of #hashtags used by Italian Cultural Heritage institutions to promote and communicate cultural content during the COVID-19 lock-down period in Italy. Several activities to support and engage users’ have been proposed using social media. Most of these activities present one or more #hashtags which help to aggregate content and create a community on specific topics. Results show that on one side Italian institutions have been very proactive in adapting to the pandemic scenario and on the other side users’ reacted very positively increasing their participation in the proposed activities.