AI-powered Chatbots: Effective Communication Styles for Sustainable Development Goals

This paper presents an analysis of two pre-registered experimental studies examining the impact of Motivational Interviewing' and Directing Style’ on discussions about Sustainable Development Goals. To evaluate the effectiveness of these communication styles in enhancing awareness and motivating action toward the Sustainable Development Goals, we measured the engagement levels of participants, along with their self-reported interest and learning outcomes. Our results indicate that Motivational Interviewing' is more effective than Directing Style’ for engagement and interest, while no appreciable difference is found on learning.