Dressing cosets and multi-parametric integrable deformations

We provide a new construction of the dressing cosets sigma-models which is based on an isotropic gauging of the E-models. As an application of this new approach, we show that the recently constructed multi-parametric integrable deformations of the principal chiral model are the dressing cosets, they are therefore automatically renormalizable and their dynamics can be completely characterized in terms of current algebras.