Contractions of group representations via geometric quantisation

We propose a general framework to contract unitary dual of Lie groups via holomorphic quantization of their co-adjoint orbits. The sufficient condition for the contractability of a representation is expressed via cocycles on coadjoint orbits. This condition is checked explicitly for the contraction of ${\mathrm{S}U}_2$ into $\mathbb{H}$. The main tool is the geometric quantization. We construct two types of contractions that can be implemented on every matrix Lie group with diagonal contraction matrix.