As machine learning ascends the peak of computer science zeitgeist, the usage
and experimentation with sentiment analysis using various forms of textual data
seems pervasive. The effect is especially pronounced in formulating securities
trading strategies, due to a plethora of reasons including the relative ease of
implementation and the abundance of academic research suggesting automated
sentiment analysis can be productively used in trading strategies. The source
data for such analyzers ranges a broad spectrum like social media feeds,
micro-blogs, real-time news feeds, ex-post financial data etc. The abstract
technique underlying these analyzers involve supervised learning of sentiment
classification where the classifier is trained on annotated source corpus, and
accuracy is measured by testing how well the classifiers generalizes on unseen
test data from the corpus. Post training, and validation of fitted models, the
classifiers are used to execute trading strategies, and the corresponding
returns are compared with appropriate benchmark returns (for e.g., the S&P500
returns).
In this paper, we introduce $\underline{a\ novel\ technique\ of\ using
price\ volatilities\ to\ empirically\ determine\ the\ sentiment\ in\ news
data}$, instead of the traditional reverse approach. We also perform meta
sentiment analysis by evaluating the efficacy of existing sentiment classifiers
and the precise definition of sentiment from securities trading context. We
scrutinize the efficacy of using human-annotated sentiment classification and
the tacit assumptions that introduces subjective bias in existing financial
news sentiment classifiers.

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