We investigate the possible size of in two-Higgs-doublet models with generic Yukawa couplings. Even though the corresponding rates are in general expected to be small due to the indirect constraints from and – mixing, we find regions in parameter space where can have a sizable branching ratio well above 10%. This requires a tuning of the neutral scalar masses and their couplings to muons, but then all additional constraints such as , , and are satisfied. In this case, can be a relevant background in searches and vice versa due to the imperfect -tagging purity. Furthermore, if is sizeable, one expects two more scalar resonances in the proximity of . We briefly comment on other flavour violating Higgs decays and on the 95 GeV resonance within generic two-Higgs-doublet models.

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