Radiative and EW Penguin $B$ Decays at Belle

We report on new results on $B\to K^{\ast }\gamma$ and recent studies on $B \to K^* \ell^+ \ell^-$and$B \to h \nu \bar{\nu}$ at Belle at KEKB accelerator. All the analyses used full data sample of 711~fb${}^{-1}$ taken on $\mathrm{{\rm Y}}(4S)$ resonance.