We discuss a number of strategies to reduce the $\mathcal B(B^0_s \to \ell^{+} \ell^{-} \gamma)$ theoretical error, and make such a measurement a new probe of the interactions that are interesting in the light of present-day flavor discrepancies. In particular, for low di-lepton invariant mass we propose to exploit the close parenthood between $\mathcal B(B^0_s \to \ell^{+} \ell^{-} \gamma)\mathcal B(B^0_s \to \phi (\to K^+ K^-) \gamma)q^2$, conversely, we exploit the fact that the decay is dominated by two form-factor combinations, plus contributions from broad charmonium that we model accordingly. We construct the ratio , akin to and likewise sensitive to lepton-universality violation. Provided the two rates in this ratio are integrated in a suitable region that minimises bremsstrahlung contributions while maximising statistics, the ratio is very close to unity and the form-factor dependence cancels to an extent that makes it a new valuable probe of lepton-universality violating contributions in the effective Hamiltonian. We finally speculate on additional ideas to extract short-distance information from resonance regions, which are theoretically interesting but statistically limited at present.

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