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In this study, we extend the optimal execution problem with convex market impact function studied in Kato (2014) to the case where the market impact function is S-shaped, that is, concave on and convex on for some . We study the corresponding Hamilton-Jacobi-Bellman equation and show that the optimal execution speed under the S-shaped market impact is equal to zero or larger than . Moreover, we provide some examples of the Black-Scholes model. We show that the optimal strategy for a risk-neutral trader with small shares is the time-weighted average price strategy whenever the market impact function is S-shaped.

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