Reconstruction of cosmic history from a simple parametrization of H

In this paper, we propose a simple parametrization of the Hubble parameter H in order to explain the late time cosmic acceleration. We show that our proposal covers many models obtained in different schemes of parametrization under one umbrella. We demonstrate that a simple modification in the functional form of Hubble parameter can give rise to interesting cosmological phenomena such as big rip singularity, bounce and others. We have also constrained the model parameters using the latest 28 points of H(z) data for three cases which admit transition from deceleration to acceleration.