Non-Gaussian analytic option pricing: a closed formula for the L\'evy-stable model

We establish an explicit pricing formula for the class of L'evy-stable models with maximal negative asymmetry (Log-L'evy model with finite moments and stability parameter $1<\alpha \le 2$) in the form of rapidly converging series. The series is obtained with help of Mellin transform and the residue theory in ${\mathbb{C}}^2$. The resulting formula enables the straightforward evaluation of an European option with arbitrary accuracy without the use of numerical techniques. The formula can be used by any practitioner, even if not familiar with the underlying mathematical techniques. We test the efficiency of the formula, and compare it with numerical methods.