A function is DR-submodular if it satisfies $f({\bf x} + \chi_i) -f ({\bf x}) \ge f({\bf y} + \chi_i) - f({\bf y}){\bf x}\le {\bf y}, i\in E$. Recently, the problem of maximizing a DR-submodular function subject to a budget constraint as well as additional constraints has received significant attention \cite{SKIK14,SY15,MYK15,SY16}. In this note, we give a generic reduction from the DR-submodular setting to the submodular setting. The running time of the reduction and the size of the resulting submodular instance depends only \emph{logarithmically} on . Using this reduction, one can translate the results for unconstrained and constrained submodular maximization to the DR-submodular setting for many types of constraints in a unified manner.

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