We investigate induced electroweak symmetry breaking (EWSB) in models in which the Higgs is a pseudo-Nambu-Goldstone boson (pNGB). In pNGB Higgs models, Higgs properties and precision electroweak measurements imply a hierarchy between the EWSB and global symmetry-breaking scales, . When the pNGB potential is generated radiatively, this hierarchy requires fine-tuning to a degree of at least . We show that if Higgs EWSB is induced by a tadpole arising from an auxiliary sector at scale , this tuning is significantly ameliorated or can even be removed. We present explicit examples both in Twin Higgs models and in Composite Higgs models based on . For the Twin case, the result is a fully natural model with $f_H \sim 1$ TeV and the lightest colored top partners at 2 TeV. These models also have an appealing mechanism to generate the scales of the auxiliary sector and Higgs EWSB directly from the scale , with a natural hierarchy $f_\Sigma \ll v_H \ll f_H \sim{\rm TeV}$. The framework predicts modified Higgs coupling as well as new Higgs and vector states at LHC13.

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