Fibrations with few rational points

We study the problem of counting the number of varieties in families which have a rational point. We give conditions on the singular fibres that force very few of the varieties in the family to contain a rational point, in a precise quantitative sense. This generalises and unifies existing results in the literature by Serre, Browning-Dietmann, Bright-Browning-Loughran, Graber-Harris-Mazur-Starr, et al.