Unconventional phases often occur where two competing mechanisms compensate. An excellent example is the ionic Hubbard model where the alternating local potential , favoring a band insulator (BI), competes with the local repulsion , favoring a Mott insulator (MI). By continuous unitary transformations we derive effective models in which we study the softening of various excitons. The softening signals the instability towards new phases that we describe on the mean-field level. On increasing from the BI in two dimensions, we find a bond-ordered phase breaking orientational symmetry due to a d-wave component. Then, antiferromagnetic order appears coexisting with the d-wave bond order. Finally, the d-wave order vanishes and a N'eel-type MI persists.

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