Measurements of charm rare decays at LHCb

Following the intriguing hints of deviations from the Standard Model in rare B meson decays, searches for rare and forbidden decays of charm hadrons become a hot topic again. We present recent results on Flavour Changing Neutral Current $D^0\to {\mu }^{+}{\mu }^{-}$, $D^0\to {\mu }^{+}{\mu }^{-}{\pi }^{+}{\pi }^{-}$, $D_{(s)}^{\pm }\to {\pi }^{\pm }{\mu }^{+}{\mu }^{-}$ and LFV $D_{(s)}^{\pm }\to {\pi }^{\mp }{\mu }^{\pm }{\mu }^{\pm }$ obtained at LHCb.