Higgs physics beyond the SM: the non-linear EFT approach

Depending on whether electroweak physics beyond the Standard Model is based on a linear or on a non-linear implementation of the electroweak symmetry breaking, a linear or a chiral Effective Lagrangian is more appropriate. In this talk, the main low-energy signals that allow to recognize whether the observed Higgs scalar is a dynamical (composite) particle or rather an elementary one are presented, in a model-independent way. The patterns of effective couplings produced upon the assumption of specific composite Higgs models are also discussed.