Taylor’s law (TL) states that the variance of a non-negative random variable is a power function of its mean , i.e. . The ubiquitous empirical verification of TL, typically displaying sample exponents $b \simeq 2$, suggests a context-independent mechanism. However, theoretical studies of population dynamics predict a broad range of values of . Here, we explain this apparent contradiction by using large deviations theory to derive a generalized TL in terms of sample and populations exponents for the scaling of the -th vs the -th cumulant (conventional TL is recovered for ), with the sample exponent found to depend predictably on the number of observed samples. Thus, for finite numbers of observations one observes sample exponents (thus ) independently of population exponents. Empirical analyses on two datasets support our theoretical results.

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