We present a novel approximation algorithm for -median that achieves an approximation guarantee of , improving upon the decade-old ratio of . Our approach is based on two components, each of which, we believe, is of independent interest. First, we show that in order to give an -approximation algorithm for -median, it is sufficient to give a \emph{pseudo-approximation algorithm} that finds an -approximate solution by opening facilities. This is a rather surprising result as there exist instances for which opening facilities may lead to a significant smaller cost than if only facilities were opened. Second, we give such a pseudo-approximation algorithm with $\alpha= 1+\sqrt{3}+\epsilonk + o(k)$ facilities would help improve the approximation ratio.

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