Inclusive D-Meson Production at the LHC

I present predictions for the inclusive production of D mesons at the CERN LHC in the general-mass variable-flavor-number scheme at next-to-leading order. Numerical results are compared to data where available, and uncertainties due to scale variations, parton distribution functions and charm mass are discussed. I point out that measurements at large rapidity have the potential to pin down models of intrinsic charm.