Submodular maximization generalizes many fundamental problems in discrete optimization, including Max-Cut in directed/undirected graphs, maximum coverage, maximum facility location and marketing over social networks. In this paper we consider the problem of maximizing any submodular function subject to knapsack constraints, where is a fixed constant. We establish a strong relation between the discrete problem and its continuous relaxation, obtained through {\em extension by expectation} of the submodular function. Formally, we show that, for any non-negative submodular function, an -approximation algorithm for the continuous relaxation implies a randomized -approximation algorithm for the discrete problem. We use this relation to improve the best known approximation ratio for the problem to , for any , and to obtain a nearly optimal approximation ratio for the monotone case, for any . We further show that the probabilistic domain defined by a continuous solution can be reduced to yield a polynomial size domain, given an oracle for the extension by expectation. This leads to a deterministic version of our technique.

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