We study the leading term in the small-time asymptotics of at-the-money call option prices when the stock price process follows a general martingale. This is equivalent to studying the first centered absolute moment of . We show that if has a continuous part, the leading term is of order in time and depends only on the initial value of the volatility. Furthermore, the term is linear in if and only if is of finite variation. The leading terms for pure-jump processes with infinite variation are between these two cases; we obtain their exact form for stable-like small jumps. To derive these results, we use a natural approximation of so that calculations are necessary only for the class of L'evy processes.

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