On the conversion of rest energy in horizon energy

It is shown that the Verlinde formula for the entropy variation of a holographic screen is a consequence of the conversion of the particle energy in horizon energy. The special role played by the particular displacement $\Delta x = c^{2}/a$isemphasized,$a$ being the particle acceleration. Using the Heisenberg Principle we show that the energy on the causal horizon (viewed as a holographic screen) of an inertial observer is proportional to its radius, as for a black hole.