Convergence of Heston to SVI

In this short note, we prove by an appropriate change of variables that the SVI implied volatility parameterization presented in Gatheral’s book and the large-time asymptotic of the Heston implied volatility agree algebraically, thus confirming a conjecture from Gatheral as well as providing a simpler expression for the asymptotic implied volatility in the Heston model. We show how this result can help in interpreting SVI parameters.