Searches for the Higgs boson at the LHC

The search strategy for the Standard Model Higgs boson at the Large Hadron Collider is reviewed, with a particular emphasis on its potential observation by the ATLAS and CMS detectors in the $\gamma \gamma$, ${\tau }^{+}{\tau }^{-}$, $Z{Z}^{\ast }$ and $W{W}^{\ast }$ final states. The combined Higgs discovery potential of ATLAS and CMS is discussed, as well as the expected exclusion limits on the production rate times the branching ratio as a function of the Higgs mass and the collected luminosity.