What is Measured in Hard Exclusive Electroproduction?

We examine the relation between amplitudes measured in exclusive lepto-production and the quark content of the nucleon. We show that in the limit of high energy and small t, the natural interpretation of amplitudes measured in these hard exclusive processes is in terms of the quark content of the meson cloud and not the target itself. In this regime, Regge amplitudes will make a significant contribution to these exclusive amplitudes. This leads to violation of QCD scaling.