An Observer in de Sitter Space, and Rereading Everett

After re-examining a classic article by Hugh Everett, I will discuss the entropy of de Sitter space from the standpoint of an observer living in the space. This provides a nice example of the importance – for certain questions – of taking seriously the fact that in cosmology any observer is really part of the universe that is being observed. (This article has appeared in a special issue of International Journal of Modern Physics A in honor of Gerard 't Hooft.