Holographic zeros and poles from apparent singularities

We study general holographic fluctuation equations with apparent singularities, and the associated spectral functions. We consider the regime where an apparent singularity approaches the boundary, for which the near-boundary behavior of solutions can be determined via an inner/outer matching type of calculation. Depending on properties of the equation, we find that the merging of an apparent singularity with the boundary may generate either a zero or a pole for the corresponding spectral function. Our results also indicate that the recently introduced holographic product formula still applies in the presence of apparent singularities.