Let be a symmetric dissimilarity matrix and let . We study the affine family of real symmetric matrices parametrised by a free diagonal vector , whose off-diagonal entries satisfy We prove that the double-centred matrix is the unique minimiser of the Frobenius norm over this family, with minimiser given explicitly by and that this same representative simultaneously minimises every unitarily invariant norm including the spectral norm, the nuclear norm, and all Schatten -norms and Ky Fan -norms. Thus the double-centred matrix, central to classical multidimensional scaling, admits a purely variational characterisation that does not depend on the choice of norm and requires no Euclidean realisability assumption on .

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